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This chapter analyzes the pricing policy of hybrid P2P lodgings versus traditional hotels in relation to seasonality. A quantitative comparative analysis of room prices in Airbnb and hotel lodgings in the city of Barcelona was conducted across four different pairs or dates (peak versus low season) in one year. Overall, the study shows that Airbnb prices are significantly lower than those of hotels and that the former’s prices fluctuate very little, whereas hotels use yield or revenue management techniques to adjust prices in high and low seasons. This implies that relevant purchase behavioral changes may occur in terms of customers waiting until the last minute to book.

This article aims to analyse the process of introducing the ISO 9000 quality standard with the help of an external consultancy company. The main objectives are to investigate: whether there were any basic differences in the way that companies behaved when implementing a quality system based on ISO 9000; and how the quality of the consultant can be measured.

The methodology involved an empirical study of a sample of companies that obtained their ISO 9000 certifications in the years 1997, 1998, and 1999. All of these companies were based in Catalonia (Spain). The results were subjected to various statistical treatments to determine the segmentation of the market. Subsequent factor analysis determined the main factors that configured the quality of the consultancy services provided.

Three types of company behaviour when faced with the task of obtaining certification are identified. The companies that obtain the greatest benefits from the project are those that regard certification as just one more step towards total quality management. In contrast, companies that are sceptical about ISO 9000 are more likely to have negative perceptions of the consultant's work. The analysis also assesses the quality of the service provided by consultants. Finally, the paper finds that the quality of the service can be appreciated in terms of three factors. The factor that is best regarded by companies is referred to here as “human quality”, whereas the least regarded is “scheduling”.

The paper contributes a series of recommendations for consultants and companies looking to contract the services of specialised consultants in ISO 9000.

The article provides a tool to measure the service quality to the consultancy firms in order to improve its performance. On the other hand, it has been found that two out of the three dimensions related with this service were not found in the academic literature.

In this chapter, the analysis-action nexus will be addressed by reviewing studies from across the chapters. The broad themes covered have included governance and sustainability, consumer benefits and experiences, and networking among entrepreneurs and associated opportunities. It is argued that addition to tourism intelligence often lies in improving communication, building trusted connections, and affirming local networks. A focus on the need for trust, the use of tools for insights, the value of identifying new trends, and understanding target markets, together with the usefulness of training and an appreciation of time, help smooth the journey along the long and winding road from analysis to action.